HONESTY

We promise to be honest with you

We promise to be
honest with you

It’s simple and may even sound mundane. But in an industry
overrun with false labels, magic pills, and fine print, we’re
here to deliver it to you straight.

We promise to give
honest guidance

Honesty is the foundation of our recommendations. Our algorithm takes into account details about your personal health goals and lifestyle as well as clinical research – think thousands of studies – about the efficacy of different supplements. We recommend the products that will be most effective in supporting your unique health needs.

We promise to be
transparent

You deserve to know what’s in the vitamins and supplements you’re taking. Transparency means being honest about our sourcing practices and supply chain. Because we have nothing to hide, we tell you where everything is from. Every single time. And we promise that what’s printed on our labels is what is in our product.

How we evaluate products

Scientific research is nuanced and dynamic. We recognize this
by classifying each productbased upon a review of existing
research. Our evaluation criteria includes the number of
studies, consistency of results, magnitude of results, and
methodology characteristics.

Scientific research is nuanced and dynamic. We recognize this by classifying each productbased upon a review of existing research. Our evaluation criteria includes the number of studies, consistency of results, magnitude of results, and methodology characteristics.

Limited Research

While impacts have been studied, relevant scientific evidence is limited

Emerging Research

Most research is relatively recent, but promising

Good Research

A small number of high quality studies show positive results

Strong Research

High quality studies performed with positive results

Very Strong Research

Near scientific consensus based upon high quality studies

Traditionally Used

These products have been trusted across cultures for centuries

Backed by Science

Our Scientific Advisory Board is comprised of leading doctors,
scientists, and nutrition experts. We work with them closely
on our product development, recommendation logic, and to
stay on top of the latest research findings.

Our Scientific Advisory Board is comprised of leading doctors,scientists, and nutrition experts. We work with them closely on our product development, recommendation logic, and to stay on top of the latest research findings.

Christina , Ph.D.

Tufts USDA Human Nutrition Research Center on Aging

Eric B. Rimm, Sc.D.

Tufts University, Friedman School of Nutrition Science and Policy

Jeffrey Gladd, M.D.

Integrative Physician